Search Engine Marketing (SEM) Manager
- Post Date:January 26, 2018
- Apply Before: March 26, 2018
- Work location ShanghaiChinese required NoExperience 3+ Years
- Qualification Bachelor DegreeSalary/Month(¥) 15000-20000Available to Chinese & Non-Chinese Citizens
- Leading designer eyewear e-retailer worldwide
- Multicultural team representing over 20 nationalities
- Fast growing, dynamic and young company culture
SmartBuyGlasses Optical Group, operated under Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 160 employees we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.
We are seeking for a SEM Manager who is responsible for the global development, implementation and management of customer acquisition strategies across web and mobile. This person will focus specifically on the global SEM strategy development, implementation, tracking and performance.
He/she will serve as an expert in search engine marketing through insights and analysis, and should have strong proven experience working on dynamic and complex SEM campaigns.
We are looking for a very sharp and self-motivated achiever who combines a deep interest in business and passion for data-driven decision-making, with proven strong analytical capabilities, meticulous attention to detail and international experience.
Tasks & Responsibilities
- Analyze, optimize, and grow SEM campaigns on a global and local market level, while following monthly or quarterly budget guidelines.
- Drive new ideas and processes to improve performance of global SEM campaigns across web and mobile, including account structure, bidding, ad copy and keyword development.
- Perform detailed analysis to make quantifiable optimization decisions.
- Regular reporting to the marketing team and Directors.
- Device targeting logic, regularly testing various changes to incentives, creative, offers, messaging, etc. across various website, mobile and campaign components.
- Managing and training a team of SEM specialists.
The Qualified Candidate
- Bachelor’s Degree or above.
- Minimum 3 years of paid campaign management experience required
- China search engine experience is a plus
- Experience with analytics tools (Google Analytics, Web trends, Omniture)
- Experience on performance media toward ROI/CPA goals.
- Experience with Bid Management tools (Kenshoo, Marin, Acquisio)
- Direct experience in managing large scale, complex paid search campaigns
- Clear technical and analytical mindset, experience working with large sets of data will be advantageous
- Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
- Excellent attention to detail and the ability to effectively multi-task in a deadline driven environment
- Excellent written communication and interpersonal skills, with an eagerness to work as member of a team
- Excellent English speaker. Mandarin is a plus.
- 13th month bonus
- Medical insurance coverage
- A free-pair Designer Eyewear of your choice every anniversary date
- Employee discount on purchases on SmartBuyGlasses website
- On the 2nd, 3rd and 5th anniversary, company awards every employee A Tailored Holiday Package (domestic or abroad)